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End-to-End Website Redesign & Launch
Project type
Digital Transformation
Date
2023
Role
Led the project lifecycle from development to full-scale implementation which developed into maintenance contract with additional projects for iterative improvements.
* Oversaw operational functions from testing to stakeholder management
* Coordinated cross-functional teams including developers, designers, and leads to ensure seamless execution of the project.
* Managed project timelines, budget, and scope
Plan, led and followed up on all internal and client facing meetings
Link
Timeline
8 months
Impact
Results:
* Increased traffic and member engagement by 25% in the first 6 months.
* Improved user navigation and accessibility, resulting in a 15% increase in user engagement metrics.
* Integrated advanced analytics tools for better tracking of user behavior and site performance.
* Launched the website with zero critical bugs, ensuring a smooth and efficient user experience from day one.
* Received positive feedback from stakeholders and users, highlighting the website's enhanced functionality and modern design.
Business Value: Enabled teams to manage content, both public facing and member focused, more effectively, improving both user experience and internal workflows.
Site Award: Was acknowledged as Kentico's Site of the Month in December 2023 and was a runner up for Site of the Year.
Lessons Learned: Holding to scope to ensure timely delivery and met expectations.
Technologies Used
Project Management: Jira, Confluence
Development: Kentico
Design: Adobe Creative Suite, Figma
Analytics: Google Analytics
Teams
Client, Design, Back & Front End Developers, Quality Assurance, Team Leadership
Project and operational management of the design, development and implementation of a new site redesign for improved growth as a credential institute.
