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leading vision-driven teams to
scale with heart, structure & strategy

hi, i'm crystal.

With 14 years leading complex programs across SaaS, creative operations and digital transformation, I specialize in turning strategy into clear action. I build scalable systems, strengthen team alignment and embrace AI to deliver results that last.

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My track record shows a people-first approach to solving complex challenges-optimizing how teams work together, simplifying processes and creating cultures where progress thrives.

"Crystal is a highly unique mixture of project manager, knowledge manager, process specialist and team leader."

Shawn Borsky, VP of Design

how i can help.

Bridging strategy and execution, I take a wholistic approach to turn chaos into clarity, aligning teams, processes and technology to drive impactful results.

program leadership

driving cross-functional programs with clarity, structure and results

agile, scrum, waterfall, safe, sdlc • program design and portfolio oversight • budget, resource and risk management • kpi definition and tracking • stakeholder alignment and communication • change management • governance and best practices

operational strategy

building scalable systems that align vision with execution

strategic planning and roadmapping • process optimization • framework development • workflow automation • ai-powered efficiencies • documentation and retrospectives • performance audits • continuous improvement

team enablement

fostering high-performing teams through culture, coaching & clarity

cross-functional collaboration • people-first leadership • team coaching and mentoring • self-service team design • psychological safety and morale-building programs • leadership through ambiguity • internal communications

creative & digital operations

bringing structure to creative teams and momentum to GTM execution

campaign and gtm program management • creative operations • asset delivery workflows • martech and saas platform integration • stakeholder collaboration • agency partnership • internal process alignment

view my previous work.

Projects & Operations

Cactus

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